How To Not Miss An Opportunity

How To Not Miss An Opportunity on Waketon Road

I have been thinking a lot lately about blogging, social media and all of the things that come along with them. I have shared a few thoughts on the blogging industry and what I’ve learned on the blog before. But recently I have to admit I have fallen slightly out of love with blogging. The struggle to compete in a saturated market and the countless hours spent on social media...

How to Edit in Lightroom – Part 2

How To Edit In Lightroom on Waketon Road

In Part 1 of How I Edit in Lightroom I talked about my typical routine for all of my photos. Sunsets and landscapes take a few extra steps that I wanted to share with you. For the photos I am including in this post I shot them on the darker side knowing that I would be able to bring out the details but upping the shadows. It’s always my goal...

How To Edit in Lightroom

Since I started this blogging journey, my most frequently asked questions typically surround two things. What type of camera do we use? And how do I edit my photos. Photography is something I had never done before the blog. Brian nor I had ever shot in manual mode, nor did we understand ISO or f-stop. I’ll admit Brian got the technical side of photography faster than I did. He spends...

Why You Need A Community

A couple of weekends ago I spent a quick 36 hours in Nashville with some of my favorite blogger babes. What started as an Instagram comment pod (yes that’s a thing) turned into a group of friends. Even though most of us had never met face-to-face before this weekend we created a community of support through Instagram. I’ve talked about the importance of having a community on the blog before,...

How To Work With Brands You Love

Blogging Tips: How To Work With Brands You Love on Waketon Road Blog

A couple of weekends ago I had the opportunity to takeover the LOFT Instagram Stories for a day. If you have followed me for a while, or just poked around the blog you will notice that I #loveloft. It was such an honor that they reached out to me to be part of the 97 Days of Summer campaign. As a relatively newish blogger, being able to work with one...

The Monday Blues

Ah, the Monday blues… but in the best way possible! This weekend I was invited to attend an event at The W with chloédigital. Chloédigital is a lifesaver for bloggers (myself included). They are my “behind the blog” making sure everything runs smoothly. The event was for a handful of bloggers in the area and it was so amazing to finally get to meet so many people I love following....

A Few Thoughts on the Blogging Industry

When I started Waketon Road a little over a year ago, I had no idea what the blogging industry really looked like. I was so drawn to this world of beautiful imagery capturing fashion, travel and lifestyle. I knew I wanted to be able to express my creativity and passions just as all of my favorite bloggers do. What I didn’t know is how much work it is and how...

The Inspiration Behind a Cohesive Brand

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

Something I get questions and comments on quite often is how I keep my feed so cohesive. I wrote this post about the technical side of how I make everything flow including what apps I use. Today I wanted to focus on something completely different but probably answers the question better. It really comes down to inspiration! I have also talked about how I find my inspiration in this post,...

Great Expectations

Great Expectations on Waketon Road Blog wearing Abercrombie & Fitch

I have thinking a lot lately about “great expectations.” No, not the Charles Dickens novel, but how we all think something should turn out. I think we are all guilty of building something up in our mind before we even experience it. It’s a way of looking forward to something and it might help us escape the routine we’re in. I am the type of person that lives in the...

How I Create A Cohesive Brand

Today I am continuing with my blogging theme in honor of Waketon Road’s one year anniversary. Over the year I have gotten questions from people regarding photography, editing and creating a cohesive brand. This is all a work in progress and I will continue to evolve as I learn more. But I wanted to share with you what I have learned so far and the tools that help me stay cohesive....