Dear Instagram, I feel like we need to have a chat. It’s no secret that there is an “Instagram struggle” for those of us who use Instagram as a business platform. The new algorithm has changed the way users see content which has benefited a select few accounts and made it a struggle for the rest. When I started blogging, Instagram was chronological and it made sharing images with followers easier. I didn’t have to worry about “reach” or “engagement” in the ways that I do today. Growing a following was easier and happened organically.
Flash forward to today and Instagram is a totally different game. I understand that the focus on engagement makes sense for a social media platform. But unfortunately, it feels like a level of extra pressure has been added. Whether you are a blogger or not, or maybe you run an online business, Instagram is a way that most of us connect with other people. I love the relationships that I have created through Instagram. It has allowed me to “meet” people with similar interests to my own. But my favorite thing about Instagram has always been the inspiration it provides me.
With blogging and social media so focused on monetization, I feel like the original purpose of Instagram is slowly going away. Now don’t misunderstand me, I am a RewardStyle affiliate and will link with the best of them, but that’s not what it’s all about for me. When Instagram started it was about sharing an “instant gram” of your life. A quick snapshot of something you wanted to share, or a beautiful photo that you found inspiring.
I love seeing a glimpse into someone’s life through a curated feed. My favorite accounts to follow are people who tell a story through their images. When I’m sitting at my desk and need a break I love to scroll through my feed and see someone’s beautiful travel pictures or a fresh bouquet of flowers. Of course I love great outfit inspiration, too. But I miss the days when it wasn’t all about where to shop.
I won’t pretend that I don’t deal with feeling pressured to keep up on Instagram. But for me, it’s so much more important to keep it fun! There is nothing I can do about the algorithm. Are there ways I could grow by making my account more like someone else’s? Maybe. But like I said, that’s not what it’s all about for me. So if you can relate to any part of what I’ve said, my suggestion is to take the pressure off of yourself. If there is a photo you want to share but you don’t think it will get a lot of likes, share it anyway! It’s YOUR Instagram and that means nothing you are doing is “wrong”.
At the end of the day it’s just Instagram. It’s a creative outlet for everyone. It’s important to keep in mind that the pressure is self-induced. Also, know that there are people out there who love following along. Whether you have 6 followers or 6 million. When you share what inspires you, you never know who else it might touch! xo Bryn
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