When I started Waketon Road a little over a year ago, I had no idea what the blogging industry really looked like. I was so drawn to this world of beautiful imagery capturing fashion, travel and lifestyle. I knew I wanted to be able to express my creativity and passions just as all of my favorite bloggers do. What I didn’t know is how much work it is and how challenging the journey can be. Over the years blogging has changed. It started out as a small niche of people who were expressing their creativity for the love of it. As time went on and bloggers began to monetize, the industry shifted.
Before I go any further, I do want to say that I fully believe bloggers should monetize their content. The amount of time, money and creative exercise that goes into creating blog posts is worth compensation. Brands started noticing that their advertising budgets stretched further when working with bloggers who have engaged followings, rather than a glossy ad in a magazine. Bloggers are much more relatable than the models on the runway. I know I much prefer the testimonial of a new skincare line from one of my go-to bloggers than a commercial on TV.
With this change and the possibility of earning a good income, more people started blogging. This is where most people get discouraged. Whether you are a relatively new blogger, have been blogging for a while or if you’re thinking of starting one. It can feel overwhelming to look at such a heavily saturated market and think you want to take that on. This is where I say “DO IT!”
The blogging industry has changed and it won’t ever go back to the way it was. The “OG” bloggers like Julia Engel and Julie Sariñana, among others, have their niche as the top-tier. And good for them… they started back in the days when there was no money involved. It was passion that drove them and that’s why they have been so successful!
In today’s Blogosphere, there are so many more types of bloggers. There is no right or wrong. Some make money as Instagram converters where most of their sales come from affiliate networks and hosting “try on sessions” for their followers to see what they’ve bought recently. Then there are lifestyle bloggers who incorporate all areas of life into their blogs. From recipes to weekly advice. There are so many different directions to go.
To me, the most important thing in such a saturated market is to find your unique voice. As I said, passion will lead to success. Don’t be caught up with all of the numbers or dollar amounts. There is plenty of room for success at all levels. One new blogger popping up in your area, doesn’t take any success away from you.
In the future I only see blogging becoming even more prevalent. With relatively low start-up costs, it’s a great way for people to create something of their own. We have such an entrepreneurial generation, so I don’t see a decline in blogs any time soon. But as I said, the blogging industry has changed, so it’s important to change right along with it. There is no limit to how many bloggers one person can follow. So if you are passionate, find a way to share it! xo Bryn
Also, this post seemed like the perfect time to give a huge shoutout to Sam who just launched her blog, The Current Classic! Go check it out, it’s amazing!!
Shop the Look: