The Inspiration Behind a Cohesive Brand

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

Something I get questions and comments on quite often is how I keep my feed so cohesive. I wrote this post about the technical side of how I make everything flow including what apps I use. Today I wanted to focus on something completely different but probably answers the question better. It really comes down to inspiration! I have also talked about how I find my inspiration in this post, but today I want to go into more detail.

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

I am the type of person that is constantly looking for inspiration. Since I am a very creative person beautiful things energize me. Inspiration can come in so many different forms. As a visual person, it’s usually found in my environment. Pinterest, Instagram and other blogs are all great sources of inspiration but my favorite source is always Mother Nature.

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

I promise I’m getting back to the question of how I create a cohesive feed! I just want you to understand my process. When I am inspired by something it becomes very much ingrained in everything I do. For example, I have been so inspired by all of the beautiful wildflowers that line the highway on my way to work. There is a patch of the brightest yellow flowers in the middle of a beautiful field. Every morning when I pass them, my creative juices run wild. That little yellow patch is what inspired so much yellow in my feed for the last couple of weeks.

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

When you are inspired by something, like the yellow flowers, you begin to notice everything around you that either includes the color or compliments it. I picked up this shirt in yellow because I had been so inspired by the color yellow, and I painted my nails the same shade (seen here). Because I share my life as most people do these days, in an Instagram feed, the natural flow appears in my pictures.

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

Another great way to have cohesion with your photographs is to keep your backgrounds similar. Since I am such a flower and nature lover, you’ll find that most of my locations involve these things. Some people have more of an edgy, street style vibe so you might see more urban, downtown locations. It’s all about finding what works for you!

The Inspiration Behind a Cohesive Brand on Waketon Road Blog

I hope this gives you a little inspiration to really notice your surroundings and be creative. Even if you don’t have a blog, it’s so important to stay inspired. Whether your passion is fashion, your home or a creative hobby, inspiration can come from so many places, we just have to be paying attention! xo Bryn

Note: This incredibly beautiful location is Avant Garden. Thank you for the inspiration!

Shop the Look:

Dress: Banana Republic, Bag: Fossil c/o (on sale), Shoes: Old Navy

 

10 thoughts on “The Inspiration Behind a Cohesive Brand

  1. Taylor

    Love hearing about your creative process! It is so interesting to hear what inspires other bloggers. The brand that you are creating is beautiful!

    Taylor | http://www.livingtaylored.com

    Reply

    1. bryn.a.lackey@gmail.com

      That is so nice, thank you Taylor! I love hearing what inspires everyone else, too! xo Bryn

      Reply

  2. Katherine Swain

    What a great post! We are nature people too and find that it delivers the best content for us 🙂 Thanks for sharing!
    http://www.oneswainkycouple.com
    K&B

    Reply

    1. bryn.a.lackey@gmail.com

      Nature is always the best inspiration! It’s so easy to be inspired by surroundings! xo Bryn

      Reply

  3. Rox-Anne

    I loved reading about your thoughts behind the process, it’s so great to hear how other creatives approach things! I found myself nodding in agreement about how a single item or colour can inspire you and sort of fill up your feed. I can’t see to get enough blush pink right now and you can really see it on my IG right now! 😀 xx Rox-Anne Celebrating This Life

    Reply

    1. bryn.a.lackey@gmail.com

      Thank you so much! I’m so glad you agree it’s fun to see what people are inspired by! I always love blush pinks! xo Bryn

      Reply

  4. Sarah McCaul

    Thanks for sharing, Bryn! I love your feed so so much! You are serious inspiration every day 🙂

    Thank you for taking us along for this Journey!

    ~Sarah

    Reply

    1. bryn.a.lackey@gmail.com

      Thank you so much Sarah! You always brighten my day! xo Bryn

      Reply

  5. Bridget

    Your blog is consistent, yet fresh! I love your process and what a wonderful way to express your creativity! And that flower shop is amazing!

    Reply

    1. bryn.a.lackey@gmail.com

      Thank you so much! It’s been a fun creative outlet for me! xo Bryn

      Reply

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